The 137th China Import and Export Fair (Canton Fair) Building Materials Exhibition Area was grandly held in Guangzhou from April 23 to 27, 2025. As one of the innovative representative enterprises in the domestic building materials industry, Yiwanjia Company showcased multiple new environmentally friendly building materials products at the exhibition. With cutting-edge technology and excellent performance, it attracted the attention of many domestic and foreign buyers, and reached multiple intention orders on site, becoming one of the focuses of the exhibition.
New materials lead industry trends
At this exhibition, Yiwanjia highlighted its independently developed series of new products, including high-strength lightweight partition panels and low-carbon energy-saving composite decorative materials. These products combine environmental friendliness, durability, and ease of construction, meeting the global market’s demand for green building solutions. Customers from the Middle East, Southeast Asia, and Europe conducted in-depth consultations on the technical parameters and application scenarios of the materials, and some customers expressed their intention to cooperate on the spot.
Accurately connect and expand the market together
During the exhibition, the Yiwanjia team established contacts with dozens of international buyers through product demonstrations, technical explanations, and one-on-one negotiations. The head of the company’s foreign trade said, “The Canton Fair has provided us with an efficient trade docking platform. The market response for new materials has exceeded expectations, and we will accelerate the landing of orders and optimize our product line according to the needs of different regions in the future
It is reported that Yiwanjia has continuously increased its research and development investment in recent years, driving product upgrades through innovation. The positive feedback from this Canton Fair further confirms the company’s forward-looking strategy of “empowering building materials with technology”. In the future, enterprises will continue to deepen international cooperation and contribute to the development of the global green building industry.
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News background: The China Import and Export Fair (Canton Fair) was founded in 1957 and is one of the largest comprehensive trade fairs in the world. In the spring exhibition of 2025, special exhibition areas for building materials, home furnishings, and electromechanical products will be set up, attracting over 25000 enterprises to participate.
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